The Rise of the Deal-Seeker
The past week has seen the unfurling of the debate between the NRAI and Zomato over the deals and benefits of Zomato Gold. The debate has reached such a crescendo that the #logout campaign has started. There are certain pro's of the business models and where there are pro's there are bound to be cons of the business model. And No this post is not about what is happening..... As my interest's lie in Productizing and Business cases, There are two sides to this story and here are a few interesting perspectives: Zomato gold is open to anyone who has the app installed. Zomato gold comes at a extra-premium to the app user; of say Rs 400 - Rs 1800 based on the location you are at. I am not sure as to how much a hotel has to pay Zomato for being on the gold list, this is what I have got off the web "Restaurants also enjoy additional visibility across the Zomato Platform with the Gold tag and Gold filter" The Zomato enterprise in all their wisdom, have pivot...